What are the different kinds of Coaching?
What is Executive and Business Coaching?
Why does Coaching work?
Why is Coaching a great investment for Executives and Businesses?
What is New Agreements Coaching with Intent^SM?
What is the Next Step in Coaching?
How Can I Grow My Coaching Business?
How will I know good Coach Training?
How will I know that I am a Coach?
How do I get started?

What are the different kinds of Coaching?
Professional coaching is usually broken into two broad categories, Personal Coaching and Business Coaching. Personal coaching is generally used by individuals to grow and accomplish goals in their personal lives. This type of coaching can also be called Life Coaching, Success Coaching, Career Coaching, or Transition Coaching. It can also include the work life issues of the Client.

Business Coaching is also known as Executive Coaching, Corporate Coaching, Leadership Coaching, Small Business and Entrepreneurial Coaching.

Business Coaching may include working with the business client in areas of: leadership skills and development, effective communication, performance, organizational performance and profitability, leading and managing change, team building and development, growing your company, and strategic planning, and visioning.

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What is Executive and Business Coaching?
Executive and Business Coaching is an alliance and one-on-one relationship with a client, who usually owns a company or is a position of leadership or management in an organization. Coaching is often focused on enhancing performance and effectiveness, growing one’s company, creating effective work environments, and leadership development. Emphasis is also placed on setting better goals, making better decisions, and honoring one’s values, dreams and visions. The relationship with the Business Coach usually causes the executive and/or the organization to grow or change faster than could be accomplished alone.

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Why does Coaching work?
Coaching is an alliance and partnership designed and co-created for the purpose of accelerating the client’s growth and development. Coaching works because it creates a structure and system for fulfilling on one’s goals and dreams, for enhancing one’s strengths, and closing the gaps for desired outcomes. Coaching works because the coach listens and provides an important sounding board. Coaching works because the Coach assists the client to dream bigger dreams and to challenge one’s beliefs and to raise the bar on what is possible.

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Why is Coaching a great investment for Executives and Businesses?
*** In a 2001 study of Fortune 500 companies using Executive Coaching, Metrix Global LLC, a specialist in performance measurement solutions, found 788% ROI (return on investment) based in quantitative financial, and other benefits such as decision-making, team performance, and motivation.

***In one study of managers in a traditional leadership-training program, productivity increased 88% with individual coaching for eight weeks in a follow-up program and increased 22.4% with training alone. (Olivero, Bane, & Kopeirman, 1997)

*** In a 2002 Lee Hecht Harrison Survey, Human Resource Professionals, when asked, “Why has Coaching grown in recent years?” responded:
-Helping people improve is better than replacing them: 60%
-Good talent is harder to find and retain: 54%
-Greater emphasis on performance: 44%
-Need to intervene early with performance problems: 37%
-It produces behavior changes training: 28%
-Senior executives have less time for mentoring: 12%

We have found that when Executives, Managers, and Business Owners use Coaching, not only are they more effective in the workplace, but the decisions and choices they make are closely aligned to their values and to what matters deeply to them. These clients live more balanced and fulfilled lives, which not only shifts their performance, but also creates the potential for creative and empowered workplaces.

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What is New Agreements Coaching with Intent^SM?
Cornerstones of New Agreements Coaching with Intent^SM

Relationships: At the heart of Coaching with Intent^SM is the powerful and sacred relationship that the Coach and client co-create. At the Level of Intent—in the energy of love—there is created a container for Emergence, for the Client to chose, to know and trust Self, to leap, to grow, to accelerate—and to live life fully expressed.

The Masteries: To Coach with Intent requires a level of personal and professional mastery. These Masteries include the Mastery of Awareness, Mastery of Transformation, and the Mastery of Intent. In the process of “mastering” Awareness, Transformation and Intent, we become Masters of Life and Coaches who Coach with Intent.

Systems-Based: Everything can be looked at as a system. In systems theory, it is well known that 90% of the results we experience is a function of the systems in which we and our clients operate. Coaching traditionally focuses on the attitudes, behaviors, perspectives, and beliefs of the client in order to affect change. In addition, the New Agreements Coach will have the skill sets necessary to identify and shift ineffective or dysfunctional systems that are negatively impacting our clients both at work and at home.

The Path of the Coach: The work is always with the coach. As New Agreements Coaches, we chose to be on our own spiritual path and we chose to have a spiritual practice. The path of the Coach includes daily meditation as practice for accessing inner wisdom and higher purpose.

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What is the Next Step in Coaching?
New Agreements Coaching with Intent^SM is a Next Step! The New Agreements Coach Training & Leadership Institute was founded to provide for the continuous education and evolution for coaching at higher levels of awareness and effectiveness—Coaching with Intent^SM. New Agreements Coaching with Intent^SM combines several unique perspectives: the Sacred Relationship of Coach and Client; Universal and Spiritual Principles; Systems-Based Coaching; and The Path of the Coach. These components allow the coach to work with clients in ways that were previously not generally available (Energetically & Systems Literacy). Working with the client at elevated levels of Awareness, Intent, and Systems Literacy creates dramatically expanded possibilities for both client and coach...A Next Step! in coaching.

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How Can I Grow My Coaching Business?
While some coaches have been very successful, many of us have been challenged in the areas of business development, marketing and sales. In some cases, great coaches have lacked the skill sets or experience to rapidly grow and maintain a thriving coaching business. Here are some ideas and principles and practices that may be helpful in growing your coaching business:

Get Ready Emotionally – We’re told that insanity is doing the same thing over and over and expecting a different result. If what you are doing currently to build your business isn’t working, you will most likely be required to do something different, yes? You’ll probably have to do some new things you’re not comfortable doing. Maybe it’s networking or speaking in public or asking for the contract or becoming a student again – that’s your stretch. Whatever the issue, you will take a deep breath and step into your fear. Why? Because you’re a warrior and a coach and this work is your destiny. You will not be deterred or denied. Can you feel this level of commitment for yourself and your work?

Be Excellent - Become a really competent Coach – If you’re not a good coach, no amount of hype is going to grow a sustainable coaching business.

Commit to a Training and Learning Path (both professionally and personally) – Pick a training path that makes your heart sing and stick with it. Commit to a path of life-long learning.

Plan – Create a business development plan. If you make a list of everything you can think of that will bring business to you, you’ll probably find the list to be long. That’s fine. You’re not going to do all those things anyway. Identify the 20% of the items on your list that will create 80% of the business you want to pull to yourself (80/20 systems principle). Take each component in your 20% and create a mini-strategy for how you are going to implement that part of your overall strategy. Then, sequence the various components, create actions and timelines. Then, DO IT! Action is a critical component to effective coaching, and action is a critical component to SUCCESSFUL Coaching Practice Building. Monitor your progress and course correct as necessary. We recommend partnering, even at the planning stage, as an integral part of your business development strategy.

Add Value! Add value in all you do! Exceed your clients’ expectations. Be in service to their process. Love your Clients!

Get Out There! We all know the power of networking. But networking with whom? Begin networking with potential CLIENTS or people who can connect you to potential CLIENTS. Connect with people who have a desire to grow and to learn.

Develop Relationships – While there will be an optimum time to ask potential clients for their business, it is almost never in the first ten minutes that you meet them. Instead of looking for business, be interested in people. Ask questions. RELATE! Your business will come out of the relationships you create, not the selling you do.

Get Leverage! Look for opportunities to leverage your business development efforts. Are you afraid of public speaking? Too bad. You’re going to have to learn to be skilled and comfortable speaking to groups – The BIGGER the BETTER. The more INFLUENCIAL the BETTER. Oh, and don’t forget opportunities to tell your story on Radio, TV, Internet or groups on the telephone. Write articles. Be willing to get started.

Brand Yourself – Look for ways to brand you and your business. For instance, New Agreements Coaching with Intent^SM is a brand that differentiates our coaching from generic business and executive coaching.

Align Yourself - Create powerful alliances and learn to partner. There is actually much more business that will come to us through partnership and sharing than holding on to the concept of scarcity. Team up with kindred spirits at every appropriate opportunity.

Coach! - Create opportunities for yourself to Coach. Coach groups, lead teleclasses, create a coaching community where coaches can practice. We teach what we need to learn, yes?

Be Coached! – Have a coach. Look for opportunities to be coached.

Multiply - Create multiple income streams and profit centers

Practice A Little Everyday – The mind creates our reality. If your reality is that you’re not creating enough paying business, it’s because your mind is pulling that reality to you. If you want more business, you have to change the parts of your mind that believe, remember or think there’s not enough business. To do this, you must practice a little everyday to slow your mind so you can gain control of it. Once you have control, you’ll pull the all the business you want to yourself. To master the mind takes regular PRACTICE.

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How will I know good Coach Training?
You will be a Coach!

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How will I know that I am a Coach?
You will have paying clients!

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How do I get started?
Join one of our upcoming New Agreements Coach Training Programs.

Call or e-mail Joanne for an informational conversation or to register:
Joanne: Joanne@newagreementscoaching.com, 508-238-1009

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